User Manual · 00 · Overview
WholeReach — Automated Marketing System

Automated Marketing System — User Manual

The complete operator's guide to a self-driving social-media marketing platform: what it is, how it runs, and how to put it to work for your own network and for clients.

← Contents ⬇ Download full PDF Glossary & Index
What this isA complete, self-driving marketing system that turns your website network into a steady stream of on-brand social posts — written from real data, published automatically to multiple networks, and safe enough to run for paying clients. This manual documents every part of it so anyone on the team can operate, extend, or sell it.
190+
sites in the network
4
content families
2
live channels (X, Bluesky)
30+
networks supported
$24
/ month to run
100%
real-data, no guessing

Executive summary

We have arrived at a genuinely automated, self-driving marketing system.

Every night, without a human touching it, the system reads fresh data from across the website network — new pages, site descriptions, quality-score improvements, and a library of marketing skills — and turns that data into finished social posts. Those posts are scheduled and published automatically to live social accounts. Nothing is invented: a post is only written when the underlying facts are verified in the source data. This is the difference between "AI that makes things up" and a system a business can actually stand behind.

The same engine is multi-tenant. The exact machinery that promotes our own network can promote a client's business — with their own accounts, their own posting cadence, and an optional one-tap approval queue so a client (or an account manager) reviews everything before it goes out. That is the product: a managed, transparent, self-driving social presence.

The self-driving loop in one picture

05:00 · gather
Read real data — network sites, marketing skills, quality-score changes.
↓
05:10 · write
Generate posts from deterministic templates. No facts, no post.
↓
every 10 min · publish
Post when due to X & Bluesky (and more as connected), within cost caps.
↓
05:20 · report
Log & measure — a digest of what went out and how it performed.

You can freeze the entire thing in one command (the kill switch), cap spend, or switch any tenant to require approval before posting.

Table of contents

01How It WorksThe two-server design, the nightly pipeline, and every moving part — from raw network data to a 02The Content EngineHow real posts are written from real data — four content families, deterministic templates, and 03Connecting PlatformsEvery network the hub can post to, what each one costs, what it needs to connect, and the exact 04Daily OperationsRunning the machine day to day05Playbooks — How ToThe how-to heart of the manual06Managing ClientsHow the same engine manages other people's social media07Security & ComplianceSecrets handling, access control, data ownership, platform policy, disclosure law, backups, and 08Data SourcesEvery source of truth the content engine reads from — where it lives, what it provides, and how 09GitHub RepositoriesThe open-source building blocks behind every aspect of the system, grouped by function, with lin10Video LibraryCurated, embedded videos on marketing automation, AI marketing, and the platforms this system bu11Resource LinksThe best external references on automated and AI-driven marketing — docs, guides, and authoritie12TroubleshootingKnown gotchas with fixes, health checks, log locations, recovery runbooks, and a plain-English F13Glossary & IndexPlain-English definitions of every term in this manual, plus an alphabetical index of where to f

Where the ideas came from

Inspiration BoardMuch of this system was shaped and stress-tested by a steady stream of Instagram reels and posts our partner shared during the build. That board — every link, grouped by theme, plus the lessons we drew from each — lives at wholereach.com/insta/.

Five-minute quick start

  1. See it running. Open the hub at postiz.wholetech.com and the latest posts on X/@springnet and Bluesky.
  2. Understand the flow. Read How It Works — five minutes gives you the whole architecture.
  3. Add a channel. Follow Connecting Platforms to link LinkedIn, Mastodon, or Meta.
  4. Add a client. Follow the runbook in Managing Clients.
  5. Know the safety controls. Skim the kill switch and cost caps before you scale up.