Glossary
- AEO — Answer-Engine Optimization
- Optimizing content so AI assistants cite it in their answers, not just so it ranks in search.
- app password
- A limited, revocable password some networks (Bluesky, Mastodon) issue so an app can post without your main login.
- atproto / AT Protocol
- The open protocol behind Bluesky.
- cadence
- How many posts a tenant keeps in flight — effectively the posting rate.
- channel
- A connected social account a tenant can post to (e.g. x, bluesky). The special channel “dry” logs without sending.
- cron
- The scheduler that runs each job at a set time.
- deterministic template
- A fixed sentence pattern that slots in verified facts — no AI call, no per-post cost, predictable output.
- droplet
- A cloud server (DigitalOcean’s term).
- held post
- A drafted post withheld because a required fact wasn’t verified in the source. The honesty guard in action.
- honesty guard
- The rule that a post is only written when every fact it needs is present in the source data.
- kill switch
- A single file (PAUSE) that freezes all publishing instantly.
- magic link
- A signed, expiring URL that lets a client open their approval queue without a password.
- multi-tenant
- One system serving many separate clients, each isolated with their own accounts and settings.
- OAuth
- The secure handshake that lets our hub post to your account without holding your password.
- Postiz
- The open-source app that actually posts to 30+ social networks from one place.
- publisher function
- The code in publish_due.py that actually sends a post to one network. A channel with no publisher function is silently skipped — connecting an account is only half the job.
- Instagram Professional account
- A Business or Creator account, the only kind Instagram’s API will post to. It attaches to exactly one Facebook Page.
- Page access token
- The credential that lets the hub post to a Facebook Page. Derived from a long-lived user token, it never expires — unlike the one-hour token you first generate.
- Page vs. profile (Facebook)
- A Page is a business/brand presence and can be automated. A personal profile cannot — Meta provides no posting API for profiles, for anyone.
- Development mode (Meta)
- A Meta app’s default state, in which only people holding an app role (Admin, Developer, Tester) may authorize it. Adding a second account means adding a role first.
- Graph API Explorer
- Meta’s browser tool for generating tokens and calling the API by hand. The fastest way to prove whether a Facebook problem is permissions or app wiring.
- use case (Meta app)
- The grouping in the Meta console where permissions are actually granted. A permission not added to the Pages use case is rejected as an invalid scope, however it is requested.
- PDS
- Personal Data Server — where a Bluesky account’s data lives.
- tenant
- One client (or our own network) in the system — a config block with accounts, content, and cadence.
- Temporal
- The scheduling engine Postiz relies on to time posts.
- token (access token)
- The credential, stored after connecting an account, that lets the hub publish on its behalf.