Gameplan — reset to the room (to Fri 10am, Tim & Melissa)

00 — THE TARGET

What "ready" looks like by Friday 10am.

By the time we sit down with Tim and Melissa, we can honestly say:

All ten sites are complete and self-sufficient — each audited by our own engine and tightened.
Marketing is switched on across WholeTech, WholeVoyage, WholeMagnetics, WholeReach, and WholeHomeBuild — not "planned," running.
We have one clear success metric live and a baseline number to watch.
A promotional-tour plan exists on paper: Austin targets, summer events, and the magnetics + homebuilder circuits.
The field report and live demo are polished and ready to show in the room.

Reality check: two days is short. The point isn't "everything done" — it's "everything started, measured, and demonstrable," so Friday is a working session, not a status update.

01 — THE TWO-DAY TIMELINE

Reset to room, hour by hour.

Day 1 — Thursday (from the 5am reset)

5:00–8:00aSite sprint I. Run the engine on all 10 sites; apply the top fixes to the four flagships (main, deptless, deptmatic, automarketingdept).

8:00–11:00aSite sprint II. Finish the six editions (a/b/c/d/1.deptmatic, automarketing.wholetech) — hero, SEO, schema, self-sufficiency check.

11:00–1:00pMarketing on. Kick off the family campaigns (§03) — content, SEO, cross-links, first outbound drafts.

1:00–3:00pMetric live. Stand up the success dashboard (§04) and capture the baseline.

3:00–6:00pTour build. Austin target list from ABJ; verify summer events; draft magnetics + homebuilder event research (§05).

eveningRun outreach audits. Free audits on the first 25 Austin targets; personalized emails drafted (not sent).

Day 2 — Friday (to 10am)

5:00–7:30aFinal polish. Fix anything the sprint flagged; re-verify all 10 sites 200/clean; rehearse the live demo.

7:30–9:00aMeeting kit. Field report, one-pager, demo URL, the ask, the tour plan — all in one place.

9:00–9:45aDry run. Walk the demo end to end; time it; pre-load the case files.

10:00aThe meeting. Tim & Melissa (§06).

02 — FINISH THE 10 SITES

The prompts to fully develop every site.

All ten are live; this makes each one complete and self-sufficient. Run this six-prompt set on each site — swap the URL and lean on the site's own angle (right column).

The ten, with links and what each one is: the full directory · where every site stands.

The site-completion prompt set (run per site)

Audit [SITE URL] and give me the 10 highest-impact fixes, ranked by effort vs. impact, with the exact change for each.

Rewrite [SITE]'s hero so the value is obvious in 5 seconds — 3 headline options, a subhead, and one clear CTA.

Draft the SEO plan for [SITE]: target keywords, title + meta rewrites for the top pages, and the 5 pages worth building.

Write [SITE]'s single clearest differentiator versus generic "AI writes your marketing" tools, in one tight paragraph.

Generate the JSON-LD schema [SITE] should have, plus a short FAQ section written so AI answer engines will quote it.

Write [SITE]'s "how it works in 60 seconds" section — plain language, no jargon, ending on the free audit.

Site	Its angle — sharpen this
automarketingengine.com	The flagship + the live app. Lead with "run your own audit."
deptless.com	"Marketing without the department." Keep the honest feature chart front and center.
automarketingdept.com	Department-as-a-service. The done-for-you promise.
deptmatic.com	The product line + the case files. Proof-forward.
a.deptmatic.com	Dashboard edition. Show the control panel.
b.deptmatic.com	Command / leaderboard edition. The at-scale view.
c.deptmatic.com	PolyMagnet case file (magnetics). Forward line to the real store.
d.deptmatic.com	Homebuilding case file. Built for the PCBC room.
1.deptmatic.com	PolyMagnet marketing rebuild. Before/after energy.
automarketing.wholetech.com	"Runs on a schedule, not a payroll." The always-on angle.

03 — SWITCH MARKETING ON

Five families, campaigns running by end of Day 1.

Not "plans" — live campaigns. Each family gets a kickoff prompt set drawn from its matching pack.

WholeTech — the flagship network (~190 sites)

Draft a network-wide content + internal-linking plan for the WholeTech family to lift organic traffic — pillar topics, cross-link map, and the first 10 pieces.

Write an authority-building newsletter plan for WholeTech: cadence, 6 recurring formats, and the subscriber capture.

WholeVoyage — Asia/Thailand villas, cruise, boats

Marketing kickoff for owner-direct villas (WholeVoyage): a "book direct" SEO plan and an inquiry-to-booking email sequence.

Give me 10 content ideas + a social plan for WholeVoyage that reach travelers in the dreaming stage for Thailand and Asia.

WholeMagnetics — the magnetics industry

Positioning + SEO plan for WholeMagnetics aimed at design engineers — target terms, 5 pages to build, and one technical case study outline.

Write outreach to design engineers introducing programmable-magnet solutions, plus 10 rankable content topics they actually search.

WholeReach — the marketing initiative

Launch plan for Whole Reach: drive traffic to the free audit, promote the book, and turn the case files into shareable proof.

Write a week of social + one newsletter for Whole Reach built around "run your own free marketing audit."

WholeHomeBuild — the homebuilder market

Content + SEO plan for WholeHomeBuild targeting homebuilders and their marketers, anchored on the PCBC case-file story.

Write a homebuilder-focused outreach sequence + 10 content topics that match what builders and buyers search.

04 — THE ONE METRIC

How we'll know it's working.

Free audits run by outside businesses / week

That's the north star, because it's the truest demand signal — real people running their own site through the engine. Vanity traffic can lie; someone auditing their own business does not.

Supporting numbers: audits → conversations booked → paying customers (the funnel), and organic sessions per site per week (from the existing stats pipeline). Everything else is health, not the score.

Targets to set Day 1

Baseline now: capture this week's number (likely near zero external audits — that's fine, it's the start line).
30/60/90: a rising audits-per-week line, and the first paying customer as the milestone that makes it real.
One dashboard both families can see — same discipline as our other worksheets.

05 — THE PROMOTIONAL TOUR

Get in the rooms — Austin first, then the industries.

The play from the field report: every room is a prospect list, and the live audit is the icebreaker. Here's how we work them.

Austin — home turf

ABJ target list: pull the Austin Business Journal ranked lists — real estate, technology, and commercial real estate first — and run a free audit on each top company.
Capital Factory + coworking network: our home crowd; warm the room with live audits.
AI Profit Con — Aug 21–22, Hyatt Regency Austin (confirmed): show up with the live demo; a room full of "I want AI to make me money" is our exact customer.
Action: build + verify the rest of the Austin summer event calendar (startup weeks, Capital Factory events, ABJ events) — dates confirmed before any outreach.

Outreach prompt (run per target company)

Here's [COMPANY] at [URL]. Run a free audit, then draft a short, personalized outreach email that leads with the single most useful thing we found — no pitch, just the finding and an offer to fix it.

Magnetics — global

Lead with the PolyMagnet case file + a live audit of a magnetics site.
Action: research + verify the major magnetics industry events and trade shows (magnet expos, engineering/materials conferences) — build the list with real dates before committing. No guessing on this one.

Homebuilding — global

PCBC — the near-term proving ground (the whole case-file story points here).
The International Builders' Show (IBS / NAHB) and similar — real, large builder events; verify the next dates/locations before planning travel.
Tim & Melissa's keynote circuit — their stages are the highest-leverage rooms we have; plan the live-demo tie-in for each.

06 — THE FRIDAY 10AM MEETING

What we show, and what we ask.

Show (15 min)

The live demo — audit a site they name, on the spot.
The two case files (magnetics + homebuilding) and the field report.
The gameplan (this page) — proof we're moving, not just talking.

Ask (10 min)

The read-only Shopify code for PolyMagnet (via their connection to Mary) — the one unlock.
Tim's two customer URLs to pre-audit.
Their buy-in on the tour — using their events and keynote stages, and warm intros from their networks.

Decide (5 min)

First 2–3 target customers to pursue together.
A direction on pricing and who drives it day to day.
The next check-in.

08 — THE ANALYSIS TRACK (RUNS DAY 1 & ONWARD)

Tomorrow's deep-dives — the strategic homework.

Fresh tokens on Day 1 go to these in parallel with the build. This is what turns "we built a thing" into "we know exactly where it fits, how it pays, and whether it holds up."

Full competitive analysis
Every serious competitor — tools, agencies, AI-marketing startups — mapped by pricing, positioning, and where we win or lose. Turn the field report's competition section into a real matrix.
A full survey of marketing repos on GitHub
Beyond coreyhaines31/marketingskills — find the other open marketing and AI-marketing repos worth pulling from or watching, and decide what to adopt, credit, or ignore.
A realistic business plan
The money model made concrete: pricing, cost-to-serve, capacity, and an honest path to first revenue and beyond — no hockey sticks.
How the automated marketing actually plays out
A clear-eyed walkthrough of the loop in practice: what the engine does well, where the human is essential, where it breaks, and what a real customer month looks like.
Start testing on our live sites
Point the engine at our own sites first — the rich testbeds — run real audits, apply real fixes, and measure. Dogfood before we sell a bite.
Keep strengthening every marketing site — ongoing
This never fully ends. Each pass makes the ten flagships and the wider network sharper: better copy, deeper SEO, cleaner proof. Strong sites are both the product demo and the marketing, so improving them compounds on both sides.

Reset to the room.
Two days to walk in ready.