Finances

What has been spent, what it costs to keep running, and what still needs buying. Every row says where its number came from, and the totals add up only the rows we can actually stand behind. Built 15 August 2026.

202
domains owned
420
sites incl. subdomains
72
services running
2
droplets
How to read the confidence tags. VERIFIED means somebody can point at a receipt, an invoice or an API response. INFERRED means it is derived from something checkable, like reading the droplet's specs and taking the list price for that size. UNKNOWN means we genuinely do not know, and the row is left blank rather than filled with a plausible guess. The totals below only add the first two.

Spent so far

One-off costs specific to this build, as opposed to the standing cost of running the network.

ItemAmountCadence ConfidenceWhere the number comes from
Apify$30.00one-off, already paidVERIFIEDPaul, 15 Aug 2026. Account confirmed live on the STARTER plan via Apify's own API.
Total we can stand behind$30.00 excludes the Claude subscription, which Paul knows and this machine cannot see

Ongoing, to keep the lights on

This is the part that runs whether or not anybody touches it. 4 of these lines are unknown from here, and one of them — domain renewals across 202 registrable domains — is very likely the biggest number on the whole page.

ItemAmountCadence ConfidenceWhere the number comes from
Claude subscription$200.00per monthVERIFIEDPaul, 15 Aug 2026. This is the single largest known line and it is what the whole build runs on.
Claude API chargesper monthUNKNOWNPaul confirms there are API charges on top of the flat plan. Variable with usage and not visible from this machine. Worth pinning down, because it is the one ongoing cost that rises with how hard we work rather than staying flat.
DigitalOcean — main droplet$24.00per monthINFERRED2 vCPU, ~4 GB RAM, ~60 GB disk read from the machine itself. That is DigitalOcean's $24 tier at list price. Confirm against the actual invoice.
DigitalOcean — Postiz dropletper monthUNKNOWNA second droplet at 64.227.29.192 runs the publishing hub. Its size is not visible from here.
Apify$0.00per monthVERIFIEDSTARTER plan carries monthly usage credits. Nothing further is owed unless usage exceeds the included credit.
GoDaddy domain renewals$310.00per monthINFERRED186 active domains on the GoDaddy account, 173 of them .com, read live from GoDaddy's API. At a typical .com renewal of roughly $20-22 a year including the ICANN fee, that is about $3,700-4,100 a year, or ~$310 a month. The COUNT is verified; the RATE is not - Paul's actual renewal prices vary with promotions and multi-year terms, so confirm against a GoDaddy invoice.
Backblaze B2 backupsper monthUNKNOWNNightly backups run to B2. Usage-priced, so it depends on stored volume.
Cloudflareper monthUNKNOWNIn use across the estate. May be entirely on the free tier.
Known monthly$534.00 with 4 lines still unpriced — the real figure is higher

The domain portfolio

Read live from GoDaddy at build time. This is the largest ongoing cost and it was sitting on the page as an unknown until now.

186
active domains
173
of them .com
6
NOT auto-renewing
Six domains will simply lapse. Auto-renew is switched off on: autoseoengine.com, codedmag.com, lowerthirdmaker.com, maxelmag.com, royallswindmill.com, wholereach.com. wholereach.com is among them — the domain carrying this page, the huddle, the scorecard and the site worksheet. All six expire in 2027, so nothing is on fire, but turning auto-renew back on is a two-minute job with a very bad failure mode.

What still needs buying

In priority order. Only the first three are arguable as necessary, and the third is the cheapest way to make the number Tim actually asks about measurable.

ItemCostCadence PriorityWhat it unblocks
An AI model account$20–50per monthhighThe one purchase that moves Tim's third question. Unlocks 12 of the 45 items currently waiting on a human — nine content briefs that need turning into real articles, cold-email wording, and customer research. Takes that answer from about 55% to its honest ceiling of 77%.
Million Verifier$37.00per monthhigh, but only once we sendChecks an address is real before we mail it. Not optional if outreach happens: enrichment output is dirty, and sending to dead addresses damages deliverability for every domain we own. Insurance on a 202-domain estate.
A tracked phone number$30.00per monthhighWorth 40 of the 99 points in Tim's second question on its own. A phone call is completely invisible to us without one, so this is the cheapest way to make the number that matters measurable.
First paid ad test$250.00per one-offoptionalTim's own interaction model — spend a fixed sum, report back what a lead cost. Can wait: outreach could move the same number for less.
Origami$0.00per on usedeferredCosts nothing until used. No decision needed yet.
New monthly commitment$87–117 plus a one-off $250 if the ad test is approved
The figure that has been quoted wrongly. This has been described as “three purchases, about $145 a month.” That was too high and it bundled the tracked phone number in with the three. Apify is now bought and confirmed live, so it is two purchases, and with the tracked number the real new commitment is $87–117 a month.

What is worth knowing before spending anything else

Not a cost, but it belongs on a finance page.

The network has produced zero demonstrable customers so far. That is not a failure of the build — nothing has been spent on reaching anyone and no outreach has been sent. But it does mean every figure in the right-hand column above is a cost with no revenue beside it yet, and the honest way to read this page is as an investment that has not been tested in the market. The cheapest test on the list is the tracked phone number at $30 a month.