Marketing intelligence — videos, tools, and the infrastructure behind the marketing machine · Updated 11 Aug 2026
Playlist — Watch These
Marketing Agents Masterclass (GROW your startup)
Greg Isenberg × Cody Schneider · Aug 5, 2026 · 55,341 views · The Startup Ideas Podcast
Cody builds two complete marketing agents live from scratch. Agent 1: cold outbound — monitors LinkedIn engagement signals, scrapes engagers, waterfalls through enrichment tools, sends cold email and DMs with an agent managing replies. Agent 2: organic LinkedIn content engine — turns internal calls, Slack, and transcripts into a daily publishing cadence across the whole team. Every tool is named, every cost is shared, terminal commands run in Claude Code.
Key Points
LinkedIn engagement is a hand raise — it beats firmographics as a targeting signal
10–20 source accounts gives ~80% surface area coverage of an industry
Waterfall enrichment: GitLeads (cheapest) → Apollo → Origami / Prospeo
~$200/month covers sending software + inboxes for ~10,000 cold emails
An agent is plain code on a cron job with an LLM attached where judgment is needed
Organic content works best starting from real human source material (calls, Slack, transcripts)
Weekly episodes on startup ideas, AI-native business models, and building with agents. Greg has accelerated significantly on marketing content — this is the channel to follow for where the market is moving. Add specific episode links as you find them.
Cody built this category. His channel covers AI agents for marketing, SEO automation, cold outbound infrastructure, and the full marketing stack. Direct competitor to AME. Watch before the Mon 17 Aug call at 5:30pm. Also see: graphed.com for his platform (750+ data sources, 11 agent templates).
Every tool named in the Aug 5 Masterclass plus the Graphed platform stack. Organized by function. Total cold outbound cost: ~$200/month for 10,000 sends.
1 — Signal & Scraping
Apify
Master scraping API layer. One key, endpoints for LinkedIn, Twitter, and more. The foundation every other scraping step runs through.
usage-based
API Maestro
LinkedIn actors on Apify: profile posts, post reactions, post comments. Takes a post URL and returns deduped engager profiles. 63 raw engagers from a single post in the demo.
via Apify
2 — Enrichment Waterfall (cheapest to most expensive)
GitLeads
First stop. LinkedIn URL in, email out. Cheapest option. In Cody's example: 50 profiles yields 32 emails at this step alone.
lowest cost
Apollo
Second stop for profiles GitLeads misses. Mid-tier cost. Adds ~10 more emails on top of GitLeads in the worked example.
mid-tier
Origami
Third stop for remaining profiles. Premium enrichment. Run after Apollo exhausts its matches.
premium
Prospeo
Alternative to Origami at the premium tier. Use whichever has better coverage for your target industry.
premium
LeadMagic
Mobile number enrichment. Adds phone numbers to profiles after email enrichment is complete.
add-on
3 — Verification
Million Verifier
Email verification. Every address passes through this before sending. Protects sender reputation and deliverability. Non-negotiable step.
per-verify
4 — Sending Infrastructure
Hypertide
Burner domains and inboxes for cold sending. Keeps cold email fully separated from the company domain.
~$50/mo
Inbox Kit
Alternative to Hypertide for burner inboxes. Same purpose: isolate cold sending from main domain.
~$50/mo
Instantly
Cold email sending platform. Manages sequences, deliverability, and reply tracking. Cody runs 10,000 sends/month on the $97 tier. Four lanes: cold email, email marketing, transactional, business domain — kept strictly separate.
$97/mo
5 — Organic Content Engine
Ordinal
LinkedIn scheduling and analytics. Publishes drafted posts to individual team accounts, feeds performance data back to the agent. Winning topics get remixed on a 90-day cadence automatically.
SaaS
Claude / LLM
Drafts LinkedIn posts from raw source material: call transcripts, Slack threads, internal docs. The agent interviews each team member weekly then runs the whole pipeline.
via API
6 — Agent Runtime
Claude Code
Terminal-based agent execution. Cody runs all scripts here: scraping, enrichment, sending logic. His definition: an agent is plain code on a cron job with an LLM attached where judgment is needed.
subscription
7 — Data Platform (Graphed)
Graphed
Cody's own platform. 750+ marketing data sources synced into a Postgres warehouse. 11 agent templates (Facebook Ads, Google Ads, Cold Email, LinkedIn DMs, Keyword Research, Blog Writing, Link Building, Competitor Ads, TAM Mapping, Instagram DMs, LinkedIn Ads). Live dashboards with conversational analytics via MCP.
graphed.com
Facebook Marketing API
Ads publishing and optimization. The Facebook Ads Agent researches pain points, generates creative, publishes, kills losers, promotes winners — automatically.
via Meta
Google Ads API
Search, Shopping, and Performance Max bid and budget tuning via the Google Ads Agent.
via Google
HubSpot
CRM integration. One of 750+ sources feeding the Graphed warehouse. Contact and deal data flows into the agent layer.
varies
Stripe
Revenue data source. Connects actual customer payment data to marketing performance analysis in Graphed.